SpotAngels

Impact

SpotAngels' brand and landing-page work helped explain a mapping product that started with parking, turning city infrastructure data into a clearer story for drivers, partners, and the automotive industry.

Overview

SpotAngels is a mapping startup enabling cars to understand city infrastructure, starting with parking. The team builds real-time parking maps with spot-by-spot granularity.

Problem

Parking data is useful only when people understand what it can do for them. The product needed to communicate value to drivers trying to avoid tickets and to partners evaluating city-level infrastructure data.

Audience

The work supported two audiences: everyday drivers using the consumer app and business partners interested in licensing parking data for automotive use cases.

Role

Product Designer focused on landing page design and branding, shaping how SpotAngels presented its consumer value and data platform on the web.

Team

Benihoud Khalil

Platform

Web

Constraints

The brand had to bridge a consumer parking app, a community-updated data model, and a B2B data story without making the product feel overly technical.

Key Design Decisions

• Led with the practical consumer promise: find parking and avoid tickets.
• Used the landing page to make spot-by-spot map data understandable at a glance.
• Built a visual language that could work for both driver-facing and partner-facing communication.
• Kept the web experience responsive and direct so the product story could be understood quickly.

What Shipped

• Marketing landing page and conversion flow
• Brand identity elements and visual language
• Responsive web layouts for desktop and mobile
• Partner-facing explanation of real-time parking map data